Content is The Number One Trend for 2010
Content strategies and discussions will dominate the launch of new networks and the re-thinking of older networks. Content began to rise to the top of the agenda 2009 and now in 2010 it takes a front...
View ArticleRetail In-Store Digital Destination Gamification Part 3 of 4
Until recently, 90% of all purchase decisions were made at the store shelf. Now, the moment of truth is no longer at the store shelf. It’s about buying anything, anytime, anywhere. According to a...
View ArticleDigital Signage – Keeping It Fresh
Keeping viewers interested in the content is a primary challenge of a digital signage network. For some networks, it’s a greater challenge than others. For example, keeping a corporate communications...
View ArticleAre Your Viewers In the Zone or…Not
One fundamental question about displaying content on the screen goes back to the real estate analogy. Should there be a single structure taking up the whole display property, or is it better to...
View ArticleGrab Your Digital Crayons
With Fall here, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out there– so use it. BUT…use your rainbow sensibly. Some color combinations...
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